Hoshizaki America at the 2025 NRA Show: Highlights from the Show Floor
What is the NRA Show?
Every year, the National Restaurant Association (NRA) Show brings together the best and brightest in the foodservice industry—and 2025 was no exception. Held in Chicago at McCormick Place, this massive event is one of the most influential trade shows in the hospitality world, known for spotlighting the latest foodservice trends, equipment innovations, and emerging technologies. The NRA Show is a global stage where the entire foodservice ecosystem comes together under one roof. The show draws a wide range of industry professionals, from restaurant owners and chefs to equipment manufacturers, food and beverage brands, tech providers, and global decision-makers. It’s more than just a trade show—it’s where the latest trends, innovations, and technologies are introduced, and where brands connect, collaborate, and showcase what’s next. For companies like Hoshizaki America, it’s a key opportunity to launch new products, strengthen partnerships, and stay at the forefront of foodservice.
Hoshizaki Alliance at NRA
At this year’s NRA Show, we once again joined forces with long-time partners Fogel, Jackson WWS, Lancer Worldwide and Macom at the Hoshizaki Alliance Booth – 6207 in the South Hall. Each brand brings its own expertise and innovation to the table, allowing us to meet a broad range of foodservice needs.
Hoshizaki America’s Presence at the NRA Show
This year, we had a strong dual presence at the NRA Show—Booth 6207 in the South Hall as part of Hoshizaki Alliance, and a dedicated space at Booth 13837 in the Lakeside Beverage Room.
One of the highlights was our live bartender demos featuring the incredibly talented Chris Leavitt—better known to his 410k+ Instagram followers as @notjustabartender. Chris showcased how Hoshizaki’s specialty ice, including our signature 2by2 cubes, spheres, and other ice types, can transform any bar program. His engaging demos not only attracted crowds but also sparked exciting conversations around craft cocktails and beverage presentation.
We were also proud to be an Official Sustainability Partner of the NRA Show for the first time. In support of the Show’s Sustainability Initiative, we provided water and ice dispensers across the show floor to help attendees stay refreshed while reducing single-use plastic. Our #HydrateWithHoshizaki refill stations were prominently placed near the main stages in each hall and at our booth—marking a meaningful step forward in sustainable hospitality.
As always, booth traffic was strong with a constant flow of industry professionals, media representatives, entrepreneurs, and decision-makers stopping by. We had valuable conversations about the future of foodservice, current operator challenges, and how our reliable, energy-efficient solutions continue to deliver performance where it matters most.
Major Highlights & Launches from Hoshizaki America at the Show
This year’s NRA Show was the perfect stage for Hoshizaki America to unveil two major milestones: the launch of the new Valiance® line and a significant upgrade to our Steelheart® warranty program.
Introducing Valiance® by Hoshizaki: Smart-Value Refrigeration
We proudly debuted Valiance® by Hoshizaki, our new line of smart-value refrigeration designed for operators looking for reliable performance at a more accessible price point. Ideal for growing businesses, the Valiance® line includes:
- One and two-section reach-in refrigerators and freezers
- Undercounter one and two-section refrigerators and freezers
- Two prep tables
Built to balance cost-efficiency with Hoshizaki’s trusted quality, Valiance® is a strategic addition to our portfolio—offering operators a solid alternative to premium units without sacrificing essential performance.
Upgraded Steelheart® Warranty: All 7’s + Limited Lifetime on Doors
In tandem with the Valiance launch, we introduced a new, industry-leading warranty for our flagship Steelheart® refrigeration line. All models manufactured after January 1, 2025, now come with:
- 7 years of coverage for parts, labor, and compressor
- Limited Lifetime Warranty on solid stainless steel doors
This upgrade reflects our ongoing commitment to quality and confidence in the durability of Steelheart® products—built to perform in the most demanding commercial kitchens.
We also expanded the Steelheart® lineup with new additions:
- UR27B-LPD3: A compact 27” low-profile undercounter refrigerator with 3 drawers—perfect for space-conscious kitchens
- SR60B-24MFC: A 60” double-sided flat lid prep table—ideal for QSRs and dual-operator efficiency
- Chef Base Freezers: Now available with left or right-side refrigeration, offering seamless workflow from freezer to cooktop
Other Products on Display
In addition to our exciting launches, we showcased a wide range of trusted and new products that support every corner of the foodservice industry.
- New side-mount and low-profile refrigerators and freezers
- KMEdge™ crescent cubers for reliable, high-volume ice
- Specialty ice machines featuring sphere, 1by1, and 2by2 cubes
- Reach-in refrigerators and freezers built for daily durability
- Heated cabinets for hot food holding
- Prep tables including pizza prep, sandwich prep and mega tops
- Sushi display cases for great presentation
- Glass door merchandisers and back bar refrigerators
- Undercounters and chef bases for compact, efficient storage
As we continue to introduce new products, features, and programs, our focus remains on delivering smart, customer-first innovation. Thank you to everyone who stopped by our booths—your feedback and enthusiasm help shape what’s next.
Couldn’t make it to the show? Explore our latest products on our new website or connect with your Hoshizaki rep to learn more.
May 28, 2025
By Maitri Gandhi – Product Marketing Specialist, Hoshizaki America
